Soft Reset Pittsburgh Creator Sprint

Soft Reset Pittsburgh Creator Sprint: Round 1 is now open.

Want to create content, become a Captain, refer someone, or join early access?

Apply through the official Sprint page here: 🌿 The Soft Reset™ Pittsburgh Creator Sprint

Soft Reset Pittsburgh Creator Sprint: Round 1

You already post. Make it count.

Soft Reset™ is launching locally first in Pittsburgh and Allegheny County.

We are selecting local creators, connectors, and self-care lovers for the first 7-Day Soft Reset Creator Sprint — a content challenge built around product, storytelling, points, rewards, repost opportunities, and possible access to the Soft Reset House content experience.

You do not need a million followers.

You do not need to be famous.

You just need real energy, a phone, and the ability to create simple content around a self-care product made for hard days.

What is Soft Reset™?

Soft Reset™ is a Pittsburgh-born self-care brand built around small rituals for real life.

Our first featured product is the Soft Reset™ Luxury Lip Balm Collection — a purse-style five-pack gift box featuring:

Vanilla • Cherry • Hot Cocoa • Herbal Mint • Blue Raspberry

Each box includes our Soft Reset™ Field Guide card, designed to turn a simple lip balm into a fuller reset ritual.

This is not just lip balm.

It is a little self-care ritual for hard days.

What is the 7-Day Creator Sprint?

The Soft Reset Creator Sprint is a local launch challenge where selected participants create simple TikTok, Instagram, Facebook, or short-form content using Soft Reset products.

During the Sprint, creators can earn points for approved content, referrals, reposts, and sales activity.

Top creators and captains may receive product rewards, brand features, store credit, bonus opportunities, and possible access to the Soft Reset House content experience.

Choose Your Lane

I Want to Create Content

This lane is for you if you already post on TikTok, Instagram, Facebook, or YouTube Shorts.

Selected creators may receive product, content prompts, repost opportunities, points, and rewards.

I Want to Become a Captain

This lane is for you if you know other people who post.

Captains help organize small creator clusters and may earn extra points when their group creates approved content.

You are perfect for this if you know stylists, students, beauty creators, lifestyle creators, moms, friends, cousins, coworkers, or local women who already post online.

I Want to Refer Someone

This lane is for you if you may not post much, but you know someone who should be part of this.

You can refer a creator, stylist, nail tech, student, local personality, beauty girl, or content person.

I Want Early Access

This lane is for you if you want to follow the launch, shop the product, scan the Field Guide, or support the first Soft Reset Pittsburgh wave.

The Point System

Creators and captains can earn points during the Sprint.

Examples include:

1 point — story or photo with product visible
3 points — 15–30 second TikTok or Reel
5 points — 30–60 second TikTok or Reel
10 points — 2+ minute review or story
15 points — YouTube or Facebook long-form review
5 bonus points — show the Soft Reset Field Guide card
5 bonus points — use the phrase “a little self-care ritual for hard days”
10 bonus points — bring another creator who posts
20 bonus points — verified sale through your code or link

Captain bonus opportunities may be available for creators who bring small groups into the Sprint.

Possible Rewards

Rewards may include:

Free balm
Store credit
Soft Reset five-pack
Creator spotlight
Reposts on Soft Reset pages
Captain status
Bonus opportunities
Soft Reset House content hour
Group creator session
Sunday Reset Experience

Final reward details will be shared with approved participants before Round 1 begins.

The Soft Reset House

Top creators and captains may qualify for access to the Soft Reset House — a private Pittsburgh content and self-care space created for product shoots, creator sessions, reset rituals, and local brand experiences.

This is not a party.

This is a curated content and self-care experience for selected participants.

Who Should Apply?

Apply if you are in Pittsburgh, Allegheny County, or nearby and you:

Create TikToks, Reels, stories, or lifestyle content
Love self-care, beauty, wellness, gifting, or local brands
Know other creators who would join you
Can post within a 7-day Sprint window
Want to be part of a Pittsburgh-born brand launch
Have real energy and can follow simple content prompts